Technology Record - Issue 27: Winter 2022

89 develop solutions that benefit everyone. Of course, partners must avoid blaming others for any problems that arise and instead remain humble and understanding. No business intentionally wants to cause problems that impact the whole supply chain!” Wargo acknowledges that seamless and intuitive communication can be difficult to achieve at scale, particularly across global supply chains involving multiple partners in different geographies. However, he believes that this is where digital technologies, specifically AV products and solutions, can help. “During the pandemic, many organisations used digital technologies to circumvent the challenges introduced by strict travel restrictions, lockdowns and physical distancing regulations,” he says. “For example, enterprise communication platforms like Microsoft Teams, video conferencing solutions and related AV products suddenly became critical because they empowered employees to continue communicating and collaborating effectively with their colleagues, external partners and end customers, regardless of where they were located.” Wargo adds that trade associations like AVIXA can also play a pivotal role in helping to drive collaboration between supply chain partners. He says AVIXA is the conduit that brings together a community of more than 11,400 members worldwide, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals. “We connect all the different businesses that make up the AV supply chain, providing them with a platform where they can openly communicate the challenges they’re facing, share expertise, discuss best practices and collaborate to develop strategies and solutions to overcome problems,” he explains. “We host multiple tradeshows and other meetings and events throughout the year, giving businesses the opportunity to talk about what’s going on in the marketplace and seek the help and guidance they need. Despite the fact the world is facing a seemingly endless series of black swan events, Wargo is confident that improving communication and collaboration with the help of AV technology and associations like AVIXA will improve supply chain operations in the long term. “Many businesses are feeling frustrated and helpless, but there’s never been a better time for supply chain partners to unite, discuss the individual and collective challenges they’re facing, and collaborate to solve these issues,” he says. “The pandemic showed what amazing things businesses can accomplish when they work together, and I’m confident the AV industry can achieve even more if it continues to do so in the future.”