154 Żabka is tracking customer behaviour and product selection with technology powered by Microsoft Cloud for Retail and AiFi to increase revenue and engage customers and be more productive by providing a single pane of glass with access to all the operational day-to-day activities – from kerbside fulfilment to customer service scenarios – in the physical store. This application also allows store leadership to manage these operational store activities with dashboard-based analytics and insights.” For instance, rather than working with information that is poorly documented, such as on paper records or through verbal communication, Store Operations Assist allows retail workers to view all their top priority tasks in one place. They can also collaborate with peers and access information to assist customers easily. “With Store Operations Assist, store associates can be more productive with the ability to conduct typical business processes such as inventory counts, stock audits, store walks, shift change checks, incident reporting, and safety audits—from their own or store-provided tablet or mobile devices,” adds Kostal. “Store managers can digitally review and provide feedback, support associates, and see their store’s performance in real-time from anywhere.” Microsoft is continuing to work with its partner network to optimise customer experiences and maximise revenue opportunities. “We are excited about the continued work dozens of our partners are creating for retailers,” adds Kostal. Some of these partners include Accenture and Avanade, which are delivering AI-powered insights with ai.RETAIL, as well as technology services providers Mazars and Wipro that are helping to empower retail and CPG clients with Microsoft Cloud for Retail and providing shoppers access to inventories from across stores, warehouses and popup facilities respectively. “With our global partner ecosystem, we continue to strengthen our industry offerings and offer customers a network of trusted partners who build solutions tailored to their specific industry needs,” says Kostal. “ Store Operations Assist equips store associates to better serve and engage customers and be more productive ” SHELLEY BRANSTEN, MICROSOFT FEATURE
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