Technology Record - Issue 30: Autumn 2023

113 the case. According to chief operating officer Matt James, the company “needed a technology infrastructure that would enable our growth, rather than being a barrier.” Given the complex nature of sales tax, the company needed an automated solution that worked seamlessly with Dynamics 365 in order to successfully scale. Dynamics 365 users already understand the power of automating critical parts of their business. By connecting tax software into the systems that power other parts of the business, ROI can be seen more holistically. For example, Avalara’s integration with Dynamics 365 allows clients to manage tax compliance from within a single dashboard, increasing the amount of data at their fingertips. At Avalara, our focus is on making tax less taxing for businesses. We understand the need businesses have for finding efficiencies in their processes and enabling their teams to be more productive. Our cloud-based solutions are designed to automate every step of the tax compliance journey, which saves time, money and resources involved in managing this cumbersome process. Meg Higgins is senior vice president of global partners at Avalara IN FOCUS: DYNAMICS 365 Food gifts specialist Hickory Farms enabled growth with tax automation from Avalara