Technology Record - Issue 30: Autumn 2023

178 British supermarket chain Asda serves more than 18 million customers every week via its supercentres, superstores, small grocery stores, Asda Living stores and e-commerce site. To ensure it can deliver the right products to the right customer in the right place at the right time, Asda relies on the artificial intelligencepowered forecasting, end-to-end supply chain visibility, omnichannel fulfilment and workforce management capabilities of Blue Yonder’s Luminate Platform. The solution, which runs on the Microsoft Azure cloud, integrates and synchronises forecasting, fulfilment, warehousing, transportation, labour and delivery systems across multiple channels to enable Asda to keep pace with changing market conditions and customer demand. It uses machine learning at scale to provide Asda with insight into demand drivers and customer behaviour so it can better forecast and manage inventory, optimise pricing strategies to reduce excess stock and waste, improve order fulfilment, and drive efficiency and value across the entire business. Asda is just one of many retailer and consumer goods (CG) companies investing Microsoft’s Felice Miller explains how data, artificial intelligence and the cloud empower retailers and consumer goods companies to reinvent supply chain models and continue delivering high-quality products and services despite ongoing disruptions and fluctuating demand BY REBECCA GIBSON FEATURE The power of planning ahead Photos: Asda