Technology Record - Issue 33: Summer 2024

61 Hubbard highlights several success stories where Zebra’s AI-based solutions have delivered quantifiable benefits to its customers. “Zebra is collaborating with several key global retailers to implement AI solutions to enable their frontline workforce,” says Hubbard. “For example, Walgreens, the retail pharmacy chain in the USA and Boots in the UK, is harnessing AI technology and predictive data science to dramatically enhance demand planning, inventory allocation and overall customer satisfaction.” Another example is Bimbo Bakeries USA, the largest commercial baking company in the USA with 59 bakeries and over 20,000 employees, which has reduced its forecast errors by up to 30 per cent since using Zebra’s AI-powered demand forecasting and planning solution. Plus, the firm’s forecast accuracy has been over 80 per cent correct for more than five years. “The deployment of generative AI empowers frontline workers to drive efficiency and innovation across various aspects of business operations,” says Hubbard. “Consequently, organisations that adopt and implement AI solutions, while addressing key challenges and considerations, gain a competitive edge in the rapidly evolving digital landscape.” Zebra’s wearable mobile computers help frontline workers to carry out tasks like stock-taking easily