118 VIEWPOINT Wealth management firms can unlock new insights and greater efficiency by embracing the power of automation and AI tools YOHAN LOBO: M-FILES Revolutionising wealth management with automation The wealth management industry has undergone a significant transformation in recent years, driven by changing client expectations and powered by advancements in AI and automation. These technologies are not only streamlining operations but also enhancing client interactions and democratising financial advice, revolutionising the sector. Wealth management firms are expected to fully embrace knowledge work automation platforms that enhance client information management and regulatory compliance by automating backoffice processes such as document management and data analysis. This shift will enable wealth managers to focus more on high-touch client interactions and advisory strategy development, significantly reducing the manual workload that currently hinders service and productivity. By enhancing operational workflows, wealth management firms can offer clients more timely and personalised advice while improving cost efficiency across their operations. This means clients will receive better service and more tailored financial guidance, ultimately leading to improved financial outcomes. One key area where automation will make a significant impact is document management. Wealth management involves handling a vast amount of content, from client records to compliance documents. Automating processes like document classification or regulatory compliance will reduce the time wealth managers spend on non-advisory work, allowing them to dedicate more time to fulfilling clients’ needs. Data analysis is another critical aspect of wealth management that will benefit from automation. By leveraging AI-powered tools, wealth managers can analyse large datasets to identify trends, assess risks and make informed decisions. This capability will enable firms to provide clients with more tailored and timely advice, enhancing their overall experience. Wealth management firms are also increasingly relying on AI to not just react to client needs but also predict them. By analysing past behaviours, market trends and financial goals, AI enables wealth managers to offer proactive advice on investment opportunities, portfolio adjustments and risk mitigation strategies. This predictive capability empowers advisors to anticipate market changes and advise clients on actions before those shifts occur. As a result, clients can make more informed decisions, potentially increasing their investment returns and “AI enables wealth managers to offer proactive advice”
RkJQdWJsaXNoZXIy NzQ1NTk=