134 Has the media industry landscape become highly fragmented? The sector has undergone rapid transformation in recent years, driven by shifting consumer behaviours, emerging platforms, and evolving production and distribution models. With so many moving parts – from creative workflows to cloud infrastructure and data analytics – many industry stakeholders see the landscape as increasingly complex. But does Microsoft’s Simon Crownshaw agree? Pausing with a thoughtful glint in his eye, Crownshaw lets out a knowing laugh and a smile spreads across his face as he replies “Oh yes”, clearly familiar with the complexities behind the question. Much of this fragmentation is driven by longstanding legacy systems that trap data in siloes, a reluctance to disrupt existing business models and a shortage of in-house expertise to implement and manage the technologies needed for change. “The media sector is the poster child for amazing experiences and technology,” says Crownshaw, worldwide lead for media and entertainment at Microsoft. “We like to pioneer new innovations, The smartest media companies are uniting enterprise and creative workflows, according to Microsoft’s Simon Crownshaw. With Microsoft as a technology partner, they’re gaining clearer insights into their content to drive better storytelling. Maybe other industries should take note BY ALICE CHAMBERS FEATURE meets corporate Where content Photo: Disney/Unsplash/Surface
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