31 MARKETWATCH Optimising media for real-time results Media organisations are under pressure to do more with their content by being faster and smarter, and working across more platforms than ever before. Coretek empowers firms by integrating advanced Microsoft platforms to optimise content creation, streamline asset management and strategise distribution. But in a fast-evolving media landscape, efficiency alone isn’t enough. Our solutions leverage real-time analytics to repurpose and maximise the value of produced media, enhancing audience engagement and enabling faster, data-driven decisions. By connecting creative and operational workflows, we give teams the tools to respond to change in real time and stay ahead. This integration offers a reliable method for companies to unlock their creative potential and scale with confidence. Brian Barnes is chief product officer at Coretek Reflecting on AVEVA World 2025 A lesson from Moody’s in embracing the risk of being an early adopter Moody’s journey with generative AI shows how rapid experimentation and strategic partnerships can turn uncertainty into innovation. AVEVA’s customers and partners came together at AVEVA World 2025 in April 2025 to discuss how radical collaboration can unlock innovation and drive sustainable value by connecting people, expertise and technology. The event had over 150 breakout sessions covering 12 industries, discussing how industrial intelligence is enabling companies to analyse, visualise and contextualise their data to improve decision-making, build resilience and enhance sustainability across the enterprise. AVEVA World 2025 also featured over 160 global speakers including Stanford professor Erik Brynjolfsson; Olivier Blum, CEO of Schneider Electric; Starlee Sykes, CEO of Archaea Energy; and many other business leaders. To watch AVEVA World sessions on demand, visit: events.aveva.com/aw-2025 Read more about Moody’s generative AI journey on page 110 Early 2023 CEO Rob Fauber says Moody’s “sprints into the fog” by committing to exploring generative AI, even without a clear destination. July 2023 Moody’s partners with Microsoft to gain access to Microsoft Azure and OpenAI models. December 2023 First generative AI product, Moody’s Research Assistant, goes live. July 2024 Advanced Query workspace launches within Research Assistant, unlocking the capability to perform complex analyses and screening for entities based on user-defined criteria. June 2025 Moody’s pioneers the use of AI agents and its proprietary data to automate high-value workflows, purpose-built for each customer. VIEWPOINT
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