36 EXECUTIVE INTERVIEW Behind every successful AI transformation is a sharp strategy and at Microsoft, that strategy is being driven by a powerhouse trio who are helping organisations move beyond hype to real-world impact, combining deep industry insight, cutting-edge technology and strong partner momentum. Kathleen Mitford, corporate vice president of global industry marketing, leads with the industry lens by helping ensure Microsoft’s AI solutions are grounded in the unique needs of sectors like healthcare, retail, financial services and manufacturing. Satish Thomas, corporate vice president of Microsoft business and industry solutions, brings the technology to life by showcasing how Microsoft’s latest innovations, industry-adapted models and next-generation AI agents are moving customers from concept to implementation. And Shelley Bransten, corporate vice president of global industry solutions, focuses on outcomes by sharing how customer and partner collaboration is driving measurable results. Three Microsoft executives – Kathleen Mitford, Shelley Bransten and Satish Thomas – share their insights on how generative AI is transforming industries and what’s next as organisations move from experimentation to scaled implementation BY ANDY CLAYTON-SMITH right Real change, now
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