37 Together, they’re shaping the future of AI across industries and in this interview, they share how. As Microsoft enters a new fiscal year, can you share how AI is already making an impact, and how it will continue to accelerate transformation at scale across sectors? Kathleen Mitford: Over the past year, I’ve had conversations with business and government leaders around the world, and there’s a clear shift happening. The question is no longer whether to use AI. The question now is how to get the most out of it. We’ve reached a point where AI is no longer a distant concept. It’s here, it’s real and it’s already transforming how people work across industries, roles and geographies. At Microsoft, we’re working alongside customers and partners to support AI transformation and while productivity is often the starting point, what’s most exciting is how organisations are using AI to go much deeper. AI is empowering employees with tools that enable them to focus on more creative and strategic work; transforming how they engage with customers through more personalised and responsive experiences; streamlining operations to automate workflows and provide real-time insights; and accelerating innovation to bring new ideas to market faster. The real impact of AI is increasingly being measured in three strategic ways. First, organisations are seeing a return on employee. AI is helping people focus on higher-value work by automating repetitive tasks, reducing burnout and improving engagement. Second, there’s a clear return on investment. Companies are realising cost savings, accelerating time to market and unlocking new revenue streams, especially when AI is applied to high-impact, industryspecific scenarios. And third, there’s a return on future opportunity. AI is enabling organisations to innovate with confidence, whether that means launching new services, entering new markets, or rethinking how they deliver value to customers. Bransten, Mitford and Thomas at Microsoft’s Redmond Washington Campus, USA
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