39 As we enter Microsoft’s new fiscal year, our focus is on helping customers lead with AI, starting with tools and technologies that are grounded in the realities of their industry. AI can’t be one-size-fits-all. It needs to reflect the language, processes, regulations and challenges that are specific to each sector. That’s why we take an industry-first approach, combining the full breadth of the Microsoft Cloud with industry-specific AI capabilities and the deep industry expertise of our global partner ecosystem. Our ambition is to help every organisation evolve into what we call a ‘frontier firm’. These are companies that use AI not just to optimise but to transform. They bring together human expertise and intelligent systems to move faster, operate more efficiently and innovate more boldly. They’re structured for agility and scale, with AI embedded across their value chain. Whether in healthcare, manufacturing, retail or finance, becoming a frontier firm means being ready to lead in this new era of AI. We will continue to power innovation across industries by advancing a new wave of AI capabilities that are built specifically for the needs of each sector. A clear example is the emergence of industry AI agents and industryspecific copilots. These agents are designed to automate tasks and support individuals, teams or entire organisations. What makes them unique is their ability to address sectorspecific needs. Whether it’s gathering realtime insights in financial services, improving personalised shopping experiences in retail, or accelerating factory issue resolution in manufacturing, these agents are built to address the unique use cases of each industry. They’re fully customisable, allowing customers to align them with their own data, workflows and business logic. Alongside these agents, we’re also expanding our impact with solutions like Microsoft Dragon Copilot, the first unified voice AI assistant for healthcare. It uses ambient intelligence to streamline documentation and surface insights during patient visits, helping reduce administrative burden and improve care quality. Together, these innovations are helping organisations move faster, operate more intelligently and deliver better outcomes in ways that are deeply aligned with their mission. EXECUTIVE INTERVIEW Microsoft's Karuana Gatimu hosted an interview with Mitford and Thomas at Microsoft Ignite 2024, where they discussed industryspecific solutions
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