43 across its operations. In financial services, Aditya Birla Capital is using AI for faster time to market, a 20 per cent boost in contact centre productivity and more than 40 per cent in cost reductions. KM: What ties all of these customer stories together is a clear focus on solving industryspecific challenges. Whether it’s optimising production, streamlining customer service or improving real-time decision-making, these organisations are using AI to deliver meaningful results. And they’re doing it with the help of our global partner ecosystem. By combining Microsoft’s platforms with partners’ deep industry expertise, we are helping customers go from early adoption to complete transformation, with results that are tangible and lasting. As technology continues to open new markets and ways of delivering services, how do you see the lasting value of having a strong, global community of technology partners working alongside Microsoft? SB: One of the reasons I joined Microsoft seven years ago was because of the incredible Microsoft partner ecosystem. They’re the envy of the technology world and in many ways our secret sauce. I’ve been blown away by the pace and scale of change the past two years and that only seems to be accelerating. So as we think about how AI is reshaping and reimagining industries, our partners bring the agility, specialisation and local expertise that allow Microsoft to meet customers where they are, navigate this change and solve their most pressing challenges to ultimately take their businesses into the future. What makes the Microsoft partner ecosystem enduring is its diversity and depth. With over 500,000 partner organisations worldwide, we’re able to co-innovate across every sector, from startups building on Azure to global systems “ The frontier firms are setting the pace” KATHLEEN MITFORD The fraud department at Pets at Home uses a Microsoft-powered AI agent to identify fraud 10 times faster and process 20 times more cases a day
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