79 INTERVIEW Casting a wider net with Dynamics 365 How many organisations are using Microsoft Dynamics 365? It’s difficult to put a number on it; Microsoft doesn’t disclose the number of its customers regularly but if you look at other sources, you can build a picture. As of 2023, which are the latest stats available, over 58,313 global companies were using Dynamics as their enterprise resource planning tool, according to AI platform provider 6Sense. Plus, Microsoft states that 45,000 small and mid-sized businesses use Dynamics 365 Business Central. Combining these figures with the fact that Dynamics generated $5.44 billion in revenue in the year ending June 2023, it’s clear that many customers can be reached by integrating tools with the platform. “There is a wide range of industries that use Dynamics 365 Customer Engagement products,” says Greg Brown, vice president of global marketing at Melissa. “Many of them often lack accurate address data in customer service scenarios. Integrating Melissa’s address validation technology into Dynamics 365 and its underlying Microsoft Power Platform enables customers to correct previously saved data and implement mechanisms to ensure all incoming addresses are accurate.” To bring this capability to market, Melissa partnered with SharpXRM and integrated its tools into the Dynamics 365 environment. This enables its customers to accelerate time to market, standardise addresses, enhance data accuracy and generate more reliable reporting. “Accurate address data has a trickle-down effect that improves nearly all aspects of a business’s operations,” says Brown. “These improvements include enhanced customer engagement through tailored marketing campaigns, full compliance with legal requirements and reduced errors in shipping, billing and service delivery, which saves time and resources.” Building on this foundation, Melissa is deepening its collaboration with Microsoft to unlock new opportunities for customers, with SharpXRM playing a key role in integrating enhanced data quality tools into the Dynamics 365 ecosystem. “We see significant untapped potential in leveraging the breadth and depth of Melissa solutions within the Microsoft Business Application space,” says Brown. “As we move forwards, Melissa aims to strengthen our partnership with Microsoft by offering more services within our platform to meet the market’s growing demand for accurate and enhanced contact data.” Melissa’s Greg Brown explains how the firm works with system integrator SharpXRM to ensure organisations across industries have better access to accurate address data BY ALICE CHAMBERS “Accurate address data has a trickledown effect that improves nearly all aspects of a business’s operations”
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