81 “ AI pays off, but only for those who get the foundation right” capabilities powered by Azure. From predictive analytics and traditional machine learning to generative AI and custom copilots, this layer enables businesses to apply intelligence in highly targeted ways. Whether it’s using vision AI at the edge, or embedding generative AI in customer service channels, this is where businesses realise transformative impact. While AI is undoubtedly revolutionary, its adoption is evolutionary. Integrating AI into core business processes takes time, change management and a thoughtful technology strategy. This slow but steady approach is essential because, despite growing urgency, the path to value is still difficult. According to Boston Consulting Group’s Where’s the Value in AI? report, 74 per cent of companies struggle to scale value from AI initiatives. However, those that succeed – AI-enabled enterprises – are achieving 1.5 times higher revenue growth than their peers. The takeaway is clear: AI pays off, but only for those who get the foundation right. When it comes to building an intelligent platform, organisations often face a critical decision: whether to build a custom solution or buy an existing one. Building provides more control and flexibility, but it demands significant time, investment and expertise. Buying offers a quicker path to implementation with less maintenance but may involve tradeoffs in customisability. 3Cloud works closely with clients to weigh these trade-offs and find the right approach. We’ve found that one of the biggest challenges facing organisations is simply knowing where to start. Microsoft’s ecosystem is rich with AI capabilities but navigating its tools, services and licensing options can be overwhelming. This is another area where 3Cloud adds value. With deep expertise across the Azure portfolio, we help clients understand what they’ve already purchased, what they truly need and how best to integrate it all into a cohesive intelligent platform. The result is a technology environment that is aligned with business goals, continuously delivering value and built to adapt as AI capabilities evolve. The shift from traditional SaaS applications to AI-powered agents marks a turning point in enterprise technology. Businesses can no longer afford to treat AI as a bolt-on or a side project. Instead, they must treat it as a core capability, enabled by intelligent platforms that unify cloud, data, integration and AI services into one system. Those who make this transition will be positioned to thrive. Those who don’t may find themselves left behind in an AI-driven economy that rewards agility, intelligence and innovation. Matt Morse is chief operating officer at 3Cloud
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