Technology Record - Issue 37: Summer 2025

83 said Ralph Haupter, president of global small, medium enterprises and channel at Microsoft. “Together, we are unlocking unparalleled possibilities for organisations of all sizes to drive efficiency, foster collaboration, and achieve groundbreaking advancements in their digital transformation journey.” The SAP Business Suite Acceleration Program builds on the momentum of earlier milestones including the 2024 integration of SAP Joule and Copilot – and this advancement is already reshaping how SAP customers experience productivity and collaboration. SAP and Microsoft’s shared vision for partner-led growth and innovation lies at the heart of this new initiative. Partners bring deep transformation expertise and industry insights that deliver faster time to value for customers eager to derive measurable business outcomes from their investments. They are more critical than ever to accelerating cloud and AI adoption for lasting customer success. “At SAP, we are deeply committed to empowering our partner ecosystem through collaboration with Microsoft, our longtime partner,” said Karl Fahrbach, chief partner officer of SAP. “By combining forces, we provide partners with proven frameworks, shared resources and scalable tools that address complex challenges. Together, we simplify operations, accelerate digital transformation and unlock new growth opportunities, helping ensure our partners can thrive in a competitive and ever-evolving landscape.” This collaborative approach is not only enabling partners to deliver more value, but also ensuring customers experience the benefits of seamless integration across both platforms, and it is further strengthened by SAP and Microsoft’s expansive partner ecosystem, which plays a crucial role in delivering regional expertise and industry-specific support. By embedding AI into everyday tools and workflows, SAP and Microsoft are enabling organisations of all sizes to surface actionable insights and drive smarter decision-making across all areas of business. The ability to unify data, simplify systems and make AI work in the flow of everyday tasks could be the key to restoring productivity growth. And for SMEs, that shift may be the difference between surviving disruption and building stronger, more resilient operations for the future. SAP’s chief partner officer Karl Fahrbach announced the firm’s joint initiative with Microsoft at Sapphire 2025 “ We provide partners with proven frameworks, shared resources and scalable tools that address complex challenges” KARL FAHRBACH, SAP

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