87 VIEWPOINT Modern work comes with many challenges owing to the blend of remote and in-office employees. The new reality requires companies to have more spaces with connectivity, the right unified communications solutions and the ability to achieve meeting equity for everyone. It’s a big undertaking. With employees often splitting their time working in office and at home, demand for everything from intelligent video to bring-your-own-device solutions is growing at a rapid pace. To tackle the problem, we’ve devised a way to tackle this by splitting it into smaller sets of challenges we can address. From our perspective, the systems that enable modern work – and improve the meeting experience – can be broken down into three distinct parts: content, collaboration and control. Content – from the simplest Microsoft PowerPoint presentation to the most elaborate multimedia presentation – is the stuff that fuels communication, decision-making and innovation. The modern workplace demands that employees have intuitive and immediate access to content, regardless of their location or device. This requires organisations to have robust solutions for the effortless creation, sharing and display of that content. Collaboration is equally crucial. Effective teamwork, whether in-person or remote, requires tools that facilitate communication and project management. Think of a meeting in which half the attendees are remote. Can everyone see and be seen, hear and be heard? The right collaboration tools help to keep everyone engaged, maximising productivity. Solutions like intelligent video, which can frame in-person meeting attendees so remote viewers can see every nonverbal cue, are a huge help in this regard. Control unifies content and collaboration. When a presenter walks into a meeting space, they shouldn’t have to worry about the technology that’s going to drive that meeting, from lighting to climate to the elements mentioned above. Intuitive interfaces empower employees to manage technology, personalise workspaces and effortlessly transition between tasks, simplifying complex systems, sometimes with one touch or even no touch at all in a completely automated space. All three of these categories are complementary but when they’re all working in concert, that’s when technology shines. The ultimate goal is to ensure this happens in such a seamless, intuitive manner that the technology driving the experience is nearly invisible. That’s when you know hybrid work is actually working. Brad Hintze is executive vice president of global marketing at Crestron BRAD HINTZE: CRESTRON What’s the key to seamless hybrid work? Content, collaboration and control The three elements of modern work “The right collaboration tools help to keep everyone engaged, maximising productivity”
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