Technology Record - Issue 38: Autumn 2025

15 166 From reactive to regenerative The CPG industry is undergoing seismic shifts. Microsoft’s Dina Zhou shares why it is time to reimagine revenue growth management in the age of agentic AI 170 Zebra Technologies’ Matthew Guiste details how AI agents are empowering the frontline and transforming store operations 172 Retail planning is the new supply chain crisis, says Toolio’s Eytan Daniyalzade 174 While agents bring a wealth of opportunity to retailers, Srikrishna Shankavaram from Zebra Technologies emphasises they should be deployed safely and responsibly RETAIL & CG PUBLIC SECTOR 152 Building the cities of the future Microsoft’s Doug Priest explains how data and AI are empowering city leaders to optimise resources, personalise service delivery, and create safer and more resilient places to live 160 City planners need real-time traffic data to minimise congestion and enable smarter mobility solutions, says TomTom’s Ralf-Peter Schäfer 162 Sally Ann Frank from Microsoft highlights why Microsoft for Startups is a launchpad for global success 164 ZS’s Vikas Hegde and Satish Jha explain how pharma businesses can use AI agents to enhance drug safety testing

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