161 PUBLIC SECTOR layout impacted travel times. TomTom Route Monitoring, meanwhile, enables city planners to dynamically track traffic flow and travel speeds in real time, providing the insights they need to update variable message sign displays so that road users can understand the conditions ahead. Then there’s TomTom Junction Analytics, an easy-touse API and companion web app to optimise traffic flow at intersections. By ensuring traffic lights are timed right, city planners can not only enhance safety and reduce delays, but help their city meet sustainability goals. By leveraging our maps and extensive traffic data, cities are effectively tackling congestion. For example, in preparation for the 2024 Paris Olympics, it was our data that helped the city’s highway authority to plan and manage its road networks effectively, ensuring that traffic could continue to flow during the event. In Riyadh, Saudi Arabia, authorities leverage TomTom’s real-time floating car data to track congestion patterns, evaluate junction performance and pinpoint traffic bottlenecks in real time. This has enabled the city to reduce delays, optimise land use and make infrastructure investments based on real-world movement data. Authorities in Dubai, meanwhile, use our data to monitor congestion hotspots, inform traffic management policies and provide real-time information to drivers. As cities continue to become smarter and more connected, the role of data is only becoming more important. The growing number of internet of things devices and connected infrastructure requires tools capable of integrating and analysing vast amounts of data from diverse sources. The rising need to reduce emissions and improve sustainability demands route optimisation and greener mobility solutions. As we move towards new models of mobility, like shared transport solutions and autonomous systems, access to fresh, centimetre-level accuracy data is paramount to ensure safety and efficiency. At TomTom, we are committed to delivering this data. We’re doing it with the help of partners like Microsoft, which, through its Azure cloud platform, enables enterprises and developers to incorporate TomTom’s rich mapping and location capabilities into solutions, ranging from spatial analytics to IoT and asset-tracking. TomTom and Microsoft also collaborate on product innovation, using Microsoft’s AI prowess and TomTom’s extensive location technology experience to develop AI-powered solutions for the automotive, logistics and broader mobility domains. It opens endless possibilities for cities to manage traffic and mobility efficiently and – more importantly – for us as citizens to navigate our world effortlessly. Ralf-Peter Schäfer is vice president of product management for traffic and travel information at TomTom TomTom's highprecision mapping tools provide cities with realtime traffic data to help them devise solutions for reducing congestion and improving safety
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