49 We asked Microsoft partners how they are helping customers use Microsoft technologies to enhance customer experience and improve long-term retention Partner perspectives “When businesses face uncertainty on all fronts, from trade frictions and talent gaps to revolutionary new technologies, their teams need real-time information they can trust. AVEVA’s flagship products combine our deep domain expertise with Microsoft’s platform and cloud growth capabilities to deliver scalable, adaptable and interoperable solutions, such as CONNECT and AVEVA Operator Training Simulator. By harnessing internet of things and AI, we are driving a new era of industrial innovation, giving industrial teams tools to overcome disruption and unlock sustainable growth from anywhere. In the USA, Duke Energy (pictured) saved over $250 million from AI-infused predictive maintenance along its digital transformation journey; $34 million came from just one ‘catch’. That’s how industrial intelligence turns uncertainty into opportunity.” “At Action1, we help customers simplify product patching and endpoint management for Microsoft and third-party software, reducing administrative overhead and improving system stability. By streamlining updates and security fixes, we enhance the reliability of Microsoft technologies alongside other enterprise systems. While we monitor emerging tools like generative AI, we integrate new technology only when it delivers tangible utility for our users, focusing on operational efficiency and long-term value rather than marketing-driven feature bloat. Our goal is to provide teams with practical solutions that improve uptime, security and overall IT management outcomes.” Gene Moody Field Chief Technology Officer, Action1 Jim Chappell Global Head of AI and Advanced Analytics, AVEVA Photo: X/@Action1Corp “At Avalara, we partner with Microsoft to integrate tax and compliance seamlessly into customers’ existing ecosystems, from Dynamics 365 to Azure. By leveraging Microsoft’s cloud and AI capabilities, we help businesses automate complex tax and compliance processes, reduce friction, and improve accuracy at scale. Additional outcomes can be amplified using generative AI that enhances customer experiences. This can be exemplified in many ways, including streamlining onboarding, delivering faster insights, and providing more intuitive self-service support. These innovations not only reduce operational burdens but also build trust and long-term loyalty by enabling customers to focus on growth while remaining confidently compliant.” Vsu Subramanian Senior Vice President, Engineering, Avalara
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