88 VIEWPOINT From investment to impact Having a strong foundation for communication is the key to unlocking a return on your technology investments SAM SABET: SHURE Organisations operating amid today’s rapidly evolving digital landscape are investing heavily in automation, AI and cloud technologies to stay competitive and reduce the daily workload of employees. These technologies promise streamlined processes and enhanced decision-making, but their true value is only unlocked through strategic alignment of these processes and technologies with people, which relies heavily on effective collaboration and communication. In this context, collaboration platforms such as Microsoft Teams are not just enablers of productivity; they are the core infrastructure that drives learning, engagement and sustained change across hybrid workforces. Collaboration is foundational for modern organisations to innovate and achieve strategic priorities. Investments in collaborative infrastructure amplify the return on investment (ROI) of wider organisational strategies, enabling teams to move beyond basic communication and towards deeper alignment in a disrupted world. In Collaboration: The ROI Amplifier, a new IDC InfoBrief sponsored by Shure, research shows that collaboration – often perceived as a soft skill – is a measurable driver of ROI. In fact, 71 per cent of organisations say collaboration improves the ROI of technology investments such as Microsoft Copilot and Teams. To facilitate this, high-quality audiovisual (AV) tools are essential. Not only do they empower hybrid workers and make daily operations smoother, but they also enable accurate meeting transcriptions, clear recordings and task automation. “Our research shows that superior AV solutions significantly enhance team collaboration by providing clarity and consistency,” says Mick Heys, vice president at IDC. “This minimises misunderstandings and creates an environment conducive to effective teamwork and decision-making.” The result is improved productivity, which drives revenue growth. “Clear audio and visual communication transform the simplest of exchanges into meaningful collaboration,” adds Heys. “Integrated with collaboration platforms, these tools ensure that teams can rely on precise and high-quality inputs for accurate AI note taking, translation and analysis. Clearer understanding by all participants, including the AI, ultimately drives better collaboration, productivity and innovation.” Recognising this need, Shure has developed solutions that bring clarity and consistency to collaborative environments. The IntelliMix Room Kits are tailored for small, medium and large Microsoft Teams Rooms. Each Teams-certified kit includes a Windows-based Compute with built-in Shure IntelliMix Room DSP, a Touch Panel, one or two Microflex “Research shows that collaboration is a measurable driver of ROI”
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