123 serve as a live case study for this convergence. At InfoComm 2025 – which brought more than 30,000 professionals together in Orlando, Florida, USA, in June – AVIXA enhanced the model by placing the technology itself at the heart of the experience. “Last year, the content was front and centre with the technology as the backdrop,” explains Minish. “This year, we reversed that. We wanted to show how the technology can become the story, and attendees responded really positively.” Partnerships remain a key part of the initiative. AVIXA works with AI Media, Barco, Forecast Consoles, Midwich, Ross Video, Shure, among others, to bring the studio to life. Minish notes that interns were able to get hands-on training in a live environment, underlining the value of the experience as both a showcase and a learning platform. Looking ahead, Minish sees the convergence of AV and broadcast as only the beginning of technology transformation. “We’re bringing together two worlds – one highly technical, the other highly creative – and that combination is going to explode with new possibilities,” she says. “Audiences are demanding more engaging, more immersive and higher-quality experiences, whether they’re in a home office or attending a town hall meeting with hundreds of people.” She predicts broadcast-quality production will soon be the baseline expectation, even in smaller-scale environments. The lessons learned around capture, streaming and bandwidth are filtering down from large-scale broadcasters to everyday corporate use cases. The conversation around AI – a prominent topic at IBC 2025 - has matured too. “In the past, AI was seen as the answer without anyone asking the right question,” she says. “Now, we’re seeing real-world applications that extend far beyond chatbots. There are tangible examples of how AI can enhance production workflows and make the industry more efficient.” As AVIXA continues to evolve its own broadcast initiatives, its mission remains clear: to help the industry imagine, test and adopt new approaches to storytelling. “The convergence of broadcast and AV is no longer just a trend,” says Minish. “It’s the foundation for how organisations will communicate and connect in the years ahead.” MEDIA & COMMUNICATIONS
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