26 The National Retail Federation (NRF) is hosting Retail’s Big Show on 11-13 January 2026 at Jacob K. Javits Convention Center. The event is the retail industry’s number one resource for staying informed and ahead of consumer trends. Attendees can expect to learn about the latest technology from keynotes, product demonstrations and hands-on workshops. NRF has arranged more than 175 sessions, which will feature representatives from Microsoft. Kathleen Mitford, corporate vice president of global industry marketing, and Keith Mercier, vice president of worldwide retail and consumer goods, will explore how AI and intelligent agents are reshaping retail with personalised shopping and smart merchandising; and Cathy Leous, global account team director, will join a roundtable discussion with representatives from Avalara, Celonis, Logicbroker and more to talk about the ‘phygital frontline’ where retailers can empower their in-store associates with AI. Actor and entrepreneur Ryan Reynolds will also speak with Ethan Tandowsky, chief financial officer at Adyen, in a keynote session titled ‘From gin to global fandom: Ryan Reynolds and the new rules of brand building’. Reynolds will unpack how the principles behind his success translate to today’s retail landscape; how he leveraged digital media to create outsized reach; and how his approach offers a blueprint for building brands that resonate. Plus, attendees can visit more than 1,000 industry partners on the expo floor such as Adobe, Avanade, Deloitte, Kantar, PwC and Zebra Technologies, as well as the Startup Hub, the Foodservice Innovation Zone to explore the newest food and beverage technology, and guided walking tours through the city’s latest retail spaces. Find out more about the event at: www.nrfbigshow.nrf.com. 11-13 January 2026 | New York, USA NRF 2026: Retail’s Big Show Photo: Jason Dixson Photography NRF features more than 175 sessions and over 1,000 industry partners on the expo floor MARKETWATCH: EVENTS
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