82 VIEWPOINT The past four years marked massive shifts in the way the world does its knowledge work – from a universe that was almost fully remote to the current state of hybrid permanence, the need for connectivity in every place that we do business has never been greater. The quality of that connectivity, however, is an ongoing issue for many organisations. When it’s done right, a hybrid meeting can be the most effective way to bring people together. Research carried out by Crestron reveals hybrid meetings encourage more participation, less counterproductive meeting behaviour and greater inclusivity than other meeting modes. But when connectivity suffers, so does collaboration. And problems, of course, are magnified with the size – and relative importance – of a given meeting space. That’s why critical spaces such as an executive boardroom demand best-in-class solutions, solutions that companies like Crestron and Microsoft can provide. It’s why the team at Microsoft itself turned to Crestron to help outfit their Signature Microsoft Teams Rooms, stateof-the-art executive boardrooms that factor in everything from furniture and seating to camera solutions and control. Microsoft was aware of the products Crestron was (literally) bringing to the table. In fact, it had already deployed the Automate VX voiceactivated speaker tracking solution in some of the larger meeting rooms in its headquarters. What’s more, the product was a certified How and why Microsoft turned to Crestron to outfit its Signature Microsoft Teams Rooms boardroom ED WENCK: CRESTRON Building the executive boardroom
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