85 meeting fatigue, where employees feel tired, disconnected and unmotivated from work due to video conferencing challenges. Yet again, audio plays a large role. “Meeting fatigue is caused by our brain overthinking, including in our subconscious,” explains Blalock. “The reality is our brains are having to filter out when you have poor or only good enough audio. We want the audio to truly understand what a voice is and then do the real work of getting rid of all the other noise. If it doesn’t feel like a natural human interaction – if you’re aware of someone calling in from somewhere else – you will get meeting fatigue.” Multiple industries have relied on Shure’s products for one hundred years in scenarios where failure is not an option. “When it comes to Shure, our history is full of broadcasters, entertainers and even militaries during world wars leveraging our solutions for critical communications,” says Blalock. “To this day, we still build our devices to military spec to make sure they are the most reliable and trustworthy for all industries. Organisations operating in those different verticals choose Shure over and over again. That speaks volumes about how we clean up noise and deal with meeting fatigue.” As meeting spaces become more varied and include everything from huddle rooms to auditoriums, the need for reliable, adaptable technology continues to grow. Shure addresses this with Teams-certified solutions and a design philosophy built around scalability. “We have a certified Teams Room solution for all kinds of meeting spaces,” says Blalock. “We’ve extended our reliability so that if organisations need a refresh or want to outfit more rooms, we now offer room kits based on that foundation system.” Flexibility is particularly crucial for rooms that break traditional moulds. “Consider an auditorium with far more seating than a traditional large meeting space, or a divisible room where a removable wall can instantly double the capacity,” says Blalock. “A regular Teams Room can’t account for that level of variability – and that’s where the flexibility, programmability and customisable approach of Shure audio really comes into play.” As workplaces lean deeper into AI-assisted collaboration, one truth becomes clearer: productivity doesn’t start with the software on the surface, but with the sound at the core. “ Shure is enabling human-to-human collaboration that is more impactful” IN FOCUS: TEAMS
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