53 without the burden of building or maintaining communications infrastructure.” Intermedia’s platform is designed to help all these partners grow while maintaining ownership of customer relationships, an important differentiator in a channel often plagued by vendor conflict. Partners also gain access to a resilient, cloudnative system that can stand alone or integrate into broader IT ecosystems, according to McCormick. For example, in Microsoft Teams environments, Intermedia provides a fully embedded experience that integrates unifiedcommunications-as-a-service (UCaaS), contact centre as a service (CCaaS), archiving and compliance capabilities directly within the Teams interface, helping reduce the friction of managing multiple tools. “Not all partners operate the same way,” adds McCormick. “Some seek turnkey solutions they can deploy quickly; others want deep integration into managed services environments; service providers may require maximum control over packaging and operations. Intermedia’s platform accommodates these paths with flexible deployment options and management tools.” AI is also becoming a more common topic in conversations with SMB customers. McCormick says partners can play an important role in helping organisations identify where AI features are most useful, and in ensuring those features are deployed responsibly and in line with business goals. “Many SMBs are still determining where AI fits within their operations, and partners are critical in translating AI capabilities into meaningful business outcomes. Together, Intermedia and our partners can help SMBs adopt AI practically, improving productivity and customer experience without adding complexity.” Partners can flexibly deploy Intermedia solutions however they want – whether it’s quick turnkey setups or deeply integrated managed services. “They can bundle UCaaS and CCaaS into managed offerings, integrate into existing productivity environments, or tailor solutions Photo: AdobeStock/LAntonioDiaz
RkJQdWJsaXNoZXIy NzQ1NTk=