54 for specific industries,” says McCormick. “Behind the scenes, Intermedia provides centralised provisioning, unified management and operational tools needed to support customers at scale.” Importantly, Intermedia’s support for partners goes beyond technology. The company provides sales enablement, marketing resources, structured onboarding programmes, and ongoing training and certifications designed to help partners succeed throughout the customer lifecycle. Combined with technical and operational support, these resources help partners accelerate time to market and build long-term customer success. The proof of the partner-first model is in the results. For example, one MSP initially focused on voice services. Using Intermedia’s platform, they expanded into full UCaaS and contact centre offerings, increasing recurring revenue while strengthening long-term customer relationships. Service providers transitioning off ageing on-premises systems also benefit. Rather than making heavy capital investments, they can move to a scalable cloud model that accelerates time to market and improves profitability. AI capabilities, such as automated summaries, sentiment analysis and real-time contact centre assistance, add further value when partners help SMBs implement them thoughtfully. The result is strong long-term retention. “Customers get both a dependable platform and a partner who stays accountable for success,” says McCormick. For SMBs, working with a partner leveraging Intermedia solutions combines the best of both worlds: a trusted local advisor who understands their business, backed by a robust cloud platform. Customers avoid the operational complexity of stitching together separate tools for voice, contact centre, compliance and collaboration. AI adoption becomes manageable too. With Intermedia’s AI capabilities embedded Photo: AdobeStock/LIGHTFIELD STUDIOS “ Customers get both a dependable platform and a partner who stays accountable for success” INTERVIEW
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