36 Microsoft Ignite 2026 will bring together business leaders, security professionals, IT experts, developers and other partners from the global Microsoft community when it takes place at the Moscone Center in San Francisco, USA, from 17-20 November. Attendees will be able to grow their AI expertise and learn how they can use Microsoft’s technologies to achieve measurable business outcomes. They will hear from key Microsoft executives such as Satya Nadella, chairman and CEO, Judson Althoff, CEO of commercial business, and Nicole Dezen, chief partner officer and corporate vice president of global partner solutions. The opening keynote will cover what lies ahead for AI, cloud, security and data platforms across the Microsoft ecosystem. Over the following days, attendees will be able to participate in hands-on labs and innovation sessions covering the Agent 365 control plane, hybrid cloud strategies, Copilot’s agent factory, building and deployment of AI-powered applications and more. On-site certification training will enable attendees to gain recognised industry credentials. Meanwhile, the Ignite Hub will enable them to connect with Microsoft experts and partners and explore solutions. Find out more and register for Microsoft Ignite 2026: ignite.microsoft.com Microsoft Ignite 2026 17-20 NOVEMBER 2026 | SAN FRANCISCO, USA The Everpure platform provides a resilient hybrid-cloud foundation for planned Microsoft Azure migrations. Everpure customer Red Lobster, America’s largest seafood restaurant company, faced a costly risk: relying on ageing, fragmented legacy systems to support over 545 locations and a $1 billion annual seafood supply chain. The company’s chief information officer calculated a multi-day outage at roughly $13 million in lost inventory alone. Red Lobster consolidated its data management on the Everpure platform – and has since maintained 100 per cent uptime and eliminated interruptions to business operations. Red Lobster has now streamlined its digital ordering and takeaway services, integrating seamlessly with third-party delivery partners through cloud-based solutions. Everpure We spotlight the solutions provided by four partners worth checking out at the event Four to see at Ignite A Microsoft reseller delivering licensing, managed services, architecture and professional services wanted to scale its cloud business without adding operational complexity. Working with Arrow, the company migrated its entire Microsoft customer base in a single weekend. ArrowSphere Cloud then became the operational backbone of its Microsoft practice, replacing manual billing and reconciliation with automated workflows, real-time licence and cost data, Microsoft Azure insights and customer self-service. The impact goes beyond efficiency. With less administration, fewer errors and faster access to information, the reseller’s technical teams can spend more time on strategic customer work and developing new Microsoft opportunities. Arrow Photo: Unsplash/rafael-oliveira MARKETWATCH: EVENT PREVIEW
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