45 Image: Nuthawut Somsuk “ Success comes from moving with urgency and discipline, starting with business outcomes and designing for trust and continuous improvement” creating incident reports in minutes instead of hours. St Luke’s embodies Microsoft’s frontier vision, which sees AI becoming a core operating capability that drives growth, innovation and measurable business outcomes repeatedly, at scale. “Frontier transformation is about helping organisations move beyond AI experimentation to business reinvention,” explains Bransten. “It’s about becoming AIfirst in everything you do and demanding that AI does more than just drive efficiency gains. A frontier firm combines human ambition, AI and agents to create continuously improving
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