62 VIEWPOINT The unified data plane Everpure and Microsoft are optimising hybrid cloud management in Azure to enable fast, cost-efficient digital transformation Dan Kogan is vice president of cloud at Everpure Modern enterprise cloud strategies face a clear reality: executive boards want strict fiscal discipline alongside fast-paced digital transformation. FinOps teams need to make unpredictable cloud spend predictable, but they often lack the granular levers to trim costs without slowing down innovation or risking application performance. True cloud optimisation and financial governance don’t start in the application layer – they begin at the data infrastructure layer. For decades, IT architectures were built around isolated application stacks. The result was fragmented data sprawl, redundant infrastructure and disconnected operations between on-premises and cloud environments. This way of managing data lacked the central organising foundation that is imperative for modern applications and enterprise AI workloads. To break down these silos, organisations often adopt a platform with a unified data management plane. Extending a consistent storage operating system and management layer seamlessly across on-premises environments and public clouds like Microsoft Azure allows for increased data mobility and visibility. Enterprise workloads can move, scale and stay secure across hybrid environments without the risk, cost and time of refactoring applications. It’s also important to manage cloud economics. Storage can be the quietest driver of cloud waste, forcing IT teams to overpay for capacity to meet their performance requirements. Everpure eliminates this waste by offering dynamic storage provisioning in the cloud. Always-on data reduction, inline compression, deduplication and thin provisioning give FinOps teams a precise lever on storage spend without touching application performance. This enables organisations to significantly reduce costs “ This vision of frictionless hybrid management rests on a long-standing engineering partnership between Everpure and Microsoft”
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