Technology Record - Issue 23: Winter 21/22

166 www. t e c h n o l o g y r e c o r d . c om F E ATUR E Alyssa Putzer Marketing Communications Specialist for Metafile Information Systems “By integrating MetaViewer Paperless Automation with both Microsoft Dynamics 365 Business Central and Dynamics 365 Finance and Operations, we are helping retailers to gain insights form their data to make better informed business decisions and transform how they manage operations. MetaViewer does this through cloud-based robotic process automation functionality that updates information in real time, providing up-to-date, full-process visibility, as well as automated workflow and approvals. The technology is also scalable, allowing companies that integrate MetaViewer into their Dynamics 365 solution to expand usage beyond the accounts payable department as the company grows and retail operations become more complex. Adding the MetaViewer solution to Dynamics 365 offers paperless automation and compelling return on investment, while providing the insights and analytics companies need to capitalise on early payment discounts, streamline procedures, boost employee productivity and reduce errors.” “Optimizely has a significant customer base with retailers and brands who use the elements of our Digital Experience Platform to create measurable impact with their shoppers. A retail or brand marketing team can use the sophisticated statistical analysis engine in Optimizely’s experimentation platform to pinpoint optimal experiences from user tests. Commerce teams can use predictive analytics from the Optimizely Data Platform to target the right shopper at just the right moment in their purchasing cycle. Brand managers will find tools to recommend the best content to write for target segment audiences and can then deliver that content to readers via a recommendation engine driven by artificial intelligence. In every case, the ubiquity of .NET makes the tools readily accessible to retailer and brand developer teams, and Microsoft Azure delivers each of the solutions in a robust, secure, saleable environment that is rapidly deployed in any region across the globe.” Josh Schoonmaker Senior Director of Strategy for Commerce at Optimizely