Technology Record - Issue 28: Spring 2023

106 Understanding those gaps allows organisations to be more strategic in how they prioritise implementing technology to fill them. Some of our customers start with a basic product configurator to start gaining efficiencies quickly, and then scale how they leverage CPQ over time. We see the same trend with our document automation customers, where they might start with basic document generation and later scale to more complex tasks, like generating mediarich analytics and reports. It’s especially important not to forget the small wins, because they will pay off over time. After all, even if you only save a few minutes creating each order, the speed and accuracy gains get multiplied across the organisation. With accessible software, everyone wins When we surveyed decision-makers, one of the most important qualities for software was having a high level of customisation. That goes to show there’s considerable demand for solutions that are highly tailored to daily workflows. Making solutions more accessible to business users also offers another way for organisations to scale, by allowing employees to focus on more critical work and less on routine administrative tasks. We also see the role of technical teams shifting toward responsibilities that truly require their knowledge. With our document automation software, for example, any user can build a basic document template using Microsoft Word. However, more advanced users with knowledge of programming and Excel-based logic can build templates of virtually any complexity. There have always been power users for software, but as the trends like the low-code/ no-code movement pick up steam, the barriers to advanced features will continue to get lower. At the same time, power users will have more tools to reduce how much of their work consists of redundant tasks and data entry/management. One of the other positive findings from our research was how organisational leaders are looking beyond basic efficiency when considering the advantages gained from their technology. Directly increasing revenue is still important, but respondents were more likely to rank improvements to departmental communication and the employee experience when thinking about the benefits of CPQ and document automation. It’s no longer just about doing more with less. It’s about empowering employees with data and insights, as well as empowering them with the tools to do their jobs more confidently and effectively. Bryant Harland is digital content strategist at Experlogix VIEWPOINT Photo: Unsplash/Linkedin-sales-solutions