Technology Record - Issue 28: Spring 2023

Microsoft has rolled out several new artificial intelligence services to deliver powerful new functionalities to partners and customers. The new enterprise-grade OpenAI ChatGPT service on Microsoft Azure, the result of a four-year long partnership with OpenAI, uses largescale generative AI to accelerate new capabilities, including expanding the power of large language models. “Microsoft’s decision to partner with OpenAI was rooted in the conviction that this unprecedented infrastructure scale would yield results – new AI capabilities, a new type of programming platform – that Microsoft could transform into products and services that offer real benefit to customers,” said Phil Waymouth, senior director of strategic partnerships at Microsoft. “That shift from large-scale research happening in labs to the industrialisation of AI allowed us to get the results we’re starting to see today.” Microsoft customers and developers across a variety of industries will be able to directly integrate ChatGPT into their business systems and applications to resolve customer support issues faster, deliver personalised recommendations and automate claims processing. Microsoft partners will be able to use the service to create powerful new functionality in services of their own. Microsoft is also using these new AI capabilities in Bing, Viva and across Microsoft 365. The new Microsoft Bing search engine and Edge browser in Microsoft Dynamics 365 uses machine learning to improve the quality and depth of search results for users. The solutions deliver more complete answers, content generation opportunities and a new, interactive chat experience. Referring to the new tools as an ‘AI co-pilot for the web’, Yusuf Mehdi, Microsoft’s corporate vice president and consumer chief marketing officer, described the launch as “improving how the world benefits from the web” by enabling users to “unlock the joy of discovery, feel the wonder of creation and better harness the world’s knowledge”. Viva Sales can generate suggested email content for a variety of scenarios with data relevant to the recipient, including pricing, promotions and deadlines. This means that sellers can spend less time composing emails and searching for data from colleagues and databases. With the new ‘Copilot’ AI assistance in Microsoft 365 – which MARKETWATCH Microsoft delivers new AI capabilities to partners and customers Several new initiatives are bringing smarter AI capabilities across Azure, Bing, Microsoft 365 and more 18 New AI offering on Bing Image Creator will allow users to generate images from verbal descriptions in Bing Chat and Microsoft Edge