21 The commitments will also help organisations across other sectors make the most of AI and discover new innovations with Microsoft technology, whether it’s through the recently announced CoPilot, new features in Microsoft Azure and Microsoft Teams or leveraging the capabilities of ChatGPT. For example, automotive manufacturer Mercedes-Benz is integrating ChatGPT via the Azure OpenAI Service to transform the in-car MBUX Voice Assistant with new capabilities for customers that allow for more interactive conversations, expanded task capability and contextual understanding. It will also integrate with third-party services to introduce new abilities such as restaurant booking. Drivers in the USA can now opt into a beta programme for the service. Organisations in the public sector are also using AI to rapidly transform processes, especially in education and healthcare. In Taiwan, for instance, Er Chong Junior High School is using generative AI to help teach English to students via the CoolE Bot. The chatbot uses Azure OpenAI Service and offers different preset conversation topics to students. It can then generate responses in real time whilst also assessing pronunciation, accuracy and fluency. Truveta, a healthcare data solution provider, used Microsoft Azure to build the Truveta Language model which extracts medical data from sources such as clinician’s notes, lab results and patient diagnoses and normalises it to improve accuracy and research as well as remove commercial bias. AI is also helping Microsoft partners to upgrade their hybrid working solutions. For example, audio hardware provider Jabra working with Microsoft to integrate AI features into its new PanaCast 50 video bar to improve voice and face recognition. Meanwhile, sports broadcaster ESPN used Azure AI to more than halve the cost of real-time closed captioning. Not only was this beneficial for business efficiency, but it also improved accessibility for viewers. In the retail sector, organisations are using AI to facilitate personalised customer services. Italian fashion house Zegna, for example, has used Microsoft technology to upgrade its ZEGNA X system to personalise customer’s shopping experiences. The system connects style consultants with customers online and creates a personalised shopping experience via tools such as a 360 ‘configurator’ that visualises how different combinations of clothing work together. “Microsoft’s goal is to help our customers and their employees accelerate to new business models,” said Nina Lund, retail and consumer goods lead in Europe, Middle East and Africa at Microsoft. “This journey has allowed Zegna to leverage cuttingedge cloud solutions to reinvent its business, from the employee experience to store management.” Photo: Unsplash/Tech Daily ESPN has used Azure AI to more than halve the cost of real-time closed captioning
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