Technology Record - Issue 30: Autumn 2023

164 INTERVIEW BY ALICE CHAMBERS Samantha Minish highlights some of the latest trends in the AV industry and how professionals can learn about the latest tools that are enhancing communication via AVIXA TV Creating engaging content From immersive audio and virtual reality (VR) to artificial intelligence and machine learning capabilities, the audiovisual (AV) industry has adopted a whole range of new technologies to improve content creation. The Audiovisual and Integrated Experience Association (AVIXA) uses its video destination platform, AVIXA TV, to draw attention to how professionals use these solutions to improve their work. “We are breaking down the latest technologies and fundamental systems in an accessible way to inform the AV industry,” says Samantha Minish, vice president of content delivery at AVIXA. “So, whether individuals are new to the AV industry, or have worked in content production for years, everyone will find something interesting and relevant. We’re constantly watching trends and engaging in conversations around the world. We do this to ensure that AVIXA TV’s content serves our core mission – to be the trusted hub and catalyst for market growth in the AV industry.” The platform has covered a broad range of topics, such as the impact of AI across media production and the evolution of core technologies and standards, like Advanced Television Systems Committee 3.0 for video production and streaming. “A huge source of pride for the team is the recently launched new series called Beyond Visual, which spotlights how a person’s experiences shape not only their own world, but also in turn the world they influence through their expertise,” says Minish. A popular topic that AVIXA covers is the development of immersive entertainment venues like The Sphere at The Venetian Resort in Las Vegas, Nevada. It includes 15,000 square metres of screens to offer a 16K resolution view from every angle and 164,000 speakers spread around the bowl. “Immersive experiences have gained significant momentum in recent years, thanks to public initiatives,” says Minish. “These include the Illuminarium Experiences installations, which combine traditional motion-picture production with VR to create an interactive experience without the need for wearable hardware. Additionally, the virtual set for HBOmax’s House of the Dragon used over 2,000 LED screens and 92 motion-capture cameras. This allowed the camera crew to see the visual effects live while shooting and to achieve final shots with LED volume.” Minish acknowledges that these are “very flashy examples rooted in entertainment”, noting that AVIXA’s conversations are uncovering more practical applications for this technology in everything from healthcare to corporate communication. “I think what’s so exciting about the latest extended reality and VR innovations is the impact they can have on how people experience “ What’s so exciting about the latest extended reality and VR innovations is the impact they can have on how people experience the world”