Technology Record - Issue 30: Autumn 2023

165 the world,” she says. “These technologies can connect people in a way we have never really been able to fully tap into until now. While technology can never truly replace an in-person experience, it can help people not only experience a safari from their hometown, but also allow medical students to learn and practice in a safe, realistic environment.” “For the majority of companies, the opportunities here are likely more utilitarian. What if you could host brainstorming and strategy sessions with a dispersed or hybrid workforce? What if you could showcase the application of your products within multiple solutions, all from a single location? These are the types of questions and opportunities AVIXA TV will be exploring.” AVIXA’s State of the Pro AV Industry report indicated that AV organisations were prioritising upgrades to boardrooms and group collaboration spaces in the final quarter of 2023 to accommodate for the continued rise in a dispersed workforce. With hybrid work, comes a subsequent rise in vulnerabilities to both employee’s own IP networks and any sensitive data that they are trusted with, according to Minish. “Companies that are focusing on cybersecurity can learn about the latest trends through AVIXA TV, including the distinctions between mission-critical and commercial installations, with insights from both the IT and infrastructure perspectives,” she says. “This is a critical issue that will not be going away, and so it’s essential that AVIXA TV continues to promote this topic across its content avenues.” Having already partnered with several content producers to bring unique voices to the forefront, such as for the Higher Ed AV and Bald AV Guys podcasts, AVIXA will continue to use the platform to help others. “We view ourselves as the launchpad for content creators, ranging from individual influencers to major manufacturers, enabling them to reach new and larger audiences,” says Minish. “We will also be growing our livestream efforts. We are going to be very deliberate with our expansions here as livestreaming is one of those things that can be extremely powerful, but, as an association that is serving the AV industry, we’re also going to hold ourselves to a high standard.” AVIXA TV highlights the development of VR sets, such as the one used for the production of HBOmax’s House of the Dragon, which enabled camera crew to see the visual effects live while shooting MEDIA & COMMUNICATIONS