Technology Record - Issue 32: Spring 2024

147 RETAIL & CG “Sitecore’s composable capabilities enable retailers to orchestrate their content intelligently across unified commerce experiences everywhere. Sitecore is built on Azure, combining the cloud platform’s ecosystem of scalable storage, automation, application deployment and AI services across the globe with Sitecore’s modern content and commerce capabilities. Microsoft recently announced a new integration between Sitecore OrderCloud and Microsoft Fabric. This will help retailers speed up their ability to deliver AI-enabled e-commerce experiences with benefits including unified commerce data, AI-powered insights into customer data and predictive analysis to help identify potential areas for growth.” Jake Hookom Vice President, Commerce, Sitecore Photo: Microsoft “Today retailers are fighting for wallet share, customers are picky, and choices abound. Building loyalty is not just incentivising or offering one-off experiences but retaining customers for life. That means exceeding expectations across the value chain, from seamless product discovery to efficient checkouts is the key to winning their hearts. Infosys leverages deep industry knowledge to build AI-powered solutions like Direct to Consumer and Loyalty Edge, leveraging Microsoft’s retail focused product offerings such as Microsoft Cloud for Retail and Biz Apps. Harnessing Microsoft’s Copilot capabilities, these offerings help to unlock the power of customer data, enabling personalised recommendations and self-checkout for a seamless experience.” Poly Choudhury Retail Domain Consultant, MBCC, Infosys