12 CONTENTS FINANCIAL SERVICES INDUSTRIALS & MANUFACTURING 106 Bringing back the classics Media companies may have access to huge libraries of historical content but have often struggled to make full use of these assets in the past. Microsoft’s Andy Beach explains how active archives are providing a solution 111 R amki Sankaranarayanan from Prime Focus Technologies explains how studios and brands can leverage generative AI to maximise their multimedia content 96 This is your copilot speaking Manufacturers are investing in technology to retain workers and knowledge, use data more intelligently and improve productivity, according to Microsoft’s Alfonso Rodriguez 102 Jim Chappell of AVEVA explains how AI technology’s new human-like capabilities will help the industrial sector to improve operations MEDIA & COMMUNICATIONS 90 Risky business Tom Deprins tells us about the evolving risk landscape in the financial services industry and how Microsoft is helping firms to comply with regulation and defend themselves against increasingly sophisticated threats 95 F inancial services organisations are using features in Microsoft Purview to stay secure, says Synergy Technical’s Dan Finn
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