14 22 Marketwatch The latest news from Microsoft and its partners, including a preview of Microsoft Ignite 2026, taking place in San Francisco, USA, from 17-20 November 38 Executive Interview Microsoft’s Lloyd Adams discusses customer obsession, the evolving partner model, and who will gain the real advantage in the agentic AI era 58 T he Cleveland Guardians have rolled out TTx’s Maven Cloud, powered by Intermedia, to create smarter and more connected fan experiences 60 S ecurity confidence is running ahead of visibility but the priority must be to test the evidence, identify the gaps and act on them, says Arrow’s Oliver Harvey 62 Everpure’s Dan Kogan discusses the partnership with Microsoft to optimise hybrid cloud management in Azure to enable fast, costefficient digital transformation CONTENTS 44 Cover story Growing at pace Microsoft’s Shelley Bransten discusses how organisations are using AI to drive value for the business, its employees and customers 65 Saimon Michelson of CTERA explains how the company can bridge the gap between traditional file storage and Azure 66 Derek Harrar of Algoworks shares his thoughts on the financial return of investing in and adopting AI 68 Organisations need the right data to address both per-seat and token-based spend, says Ant Attfield of SHI 70 Michael Swiencki of Coretek discusses the company’s internal processes to ensure its customers can adopt new approaches backed by real-world experience 72 Synergy Technical’s Janna Matherly explains why rethinking how work gets done is becoming a business imperative 74 Iron Mountain’s Matt Jennings explores the data foundations needed for enterprise AI
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