Technology Record - Issue 32: Spring 2024

124 FEATURE “To provide creative and imaginative content to the public, media communications companies must comply with multiple regulatory standards, protect personal data and perform compliance checks on their cloud platforms, including Microsoft Azure. So, media companies look to streamline and automate compliance with consolidated security management solutions. Part of the Check Point Infinity consolidated architecture, Check Point CloudGuard CNAPP integrates with Azure to manage cloud security across the Azure cloud and the software development lifecycle. Providing security intelligence across workloads and users, CNAPP’s security functionality protects code and other development assets, offering consolidated solutions for media organisations to remain compliant and secure.” “Creative collaboration demands the highest level of communication transparency, operating at a level where technical barriers are minimised. When people know that every nuance is heard, great content ideas take shape. This requires the audio system and collaboration platform to operate as one, with pristine voice capture and reproduction that seats participants at the same virtual table. The Shure Microflex Ecosystem of Microsoft Teams-certified microphones, loudspeakers and audio interfaces has been designed to integrate seamlessly with Microsoft Teams to deliver natural sound and dynamic interactivity that energises everyone on the call, whether they’re in the room or online.” “AI is having the biggest impact on how media organisations create content at the moment. You don’t have to look far for examples of how it’s being deployed to create content, such as the digital signage for Sphere at The Venetian Resort in Las Vegas, Nevada. AI can generate some initial starting points for designers and can be used to keep content fresh. Also, the time it takes to create content gets compressed and content creators can spend more time on ensuring their work is on brand and has the right impact on its target audience.” Sean Wargo Vice President, Market Intelligence, AVIXA Mark Eastman Head of Global Cloud Alliances, Check Point Software Technologies Julie Crawford Senior Manager, Technology Partnerships, Shure Photo: unsplash/micael saez Photo: iStock/simonkr