157 Brian Barnes Chief Technology Officer Coretek Powering data-driven experiences Coretek helps retailers bring Microsoft AI into stores, fulfilment centres and customer service operations to create more efficient, data-driven experiences for both employees and customers. By combining Microsoft Azure AI Foundry, Fabric and enablement of intelligent AI agents, we empower frontline teams to access information faster, streamline operational workflows and make better decisions in real time. For one large multi-location retailer, Coretek deployed an AI-powered knowledge and productivity solution that unified information across business systems. The result was improved workforce productivity, faster issue resolution and a more consistent customer experience, while establishing a scalable foundation for broader AI-driven innovation across the organisation. Streamlining shipping Melissa’s Microsoft-based data quality solutions integrate with Azure Data Factory, Microsoft Fabric and Address Validation for Dynamics 365 to deliver clean, verified address and customer data. This accurate information supports AI applications that improve inventory visibility, warehouse routing and order fulfilment in physical retail environments. Retailers benefit from fewer errors, lower shipping costs and stronger demand forecasting, while store associates gain the reliable data they need to serve customers more effectively. US art supplier Jerry’s Artarama used Melissa’s solutions to validate customer orders and streamline checkout and shipping across its e-commerce and brick-and-mortar channels. The result was fewer fulfilment mistakes, stronger fraud prevention and a better customer experience. Joseph Vertido Director, Product Development Melissa Partner perspectives We asked Microsoft partners Coretek and Melissa to share how their Microsoft-based solutions are helping retailers to introduce AI innovation Photo: iStock/Chuen Authaiburom
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