How Velux Group is personalising the online experience

Window manufacturer Velux Group moves to Microsoft Azure with the help of Avanade and paves the way to a unified global digital marketing and e-commerce strategy

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 15 May 2017
How Velux Group is personalising the online experience

This article first appeared in the Spring 2017 issue of The Record.

Denmark-based Velux Group has been manufacturing roof window and skylights for commercial, public and residential buildings for the past 75 years. The company has been growing steadily and now has 10,000 employees working in more than 40 countries.

While building its global online presence, Velux Group amassed various visual styles, platforms and applications. It supported a mix of Wordpress, Microsoft SharePoint and Joomla websites in different countries, as well as a standalone mobile application for its smartphone visitors.

To provide its annual 15 million online visitors with easy access to relevant product information and streamline the management of its more than 40 international websites, Velux enlisted the help of Accenture and Avanade. The companies migrated Velux’s websites to the Microsoft Azure-hosted Sitecore Experience Platform.

“We wanted to move quickly and we knew based on many years of partnership with Avanade and Accenture, we could scale up easily with both local resources and their global delivery network,” says Steven Bloom, director of digital innovation at Velux IT. “Avanade helped us throughout the whole process – from setting everything up on-premises and in the cloud, to developing content delivery processes, governance documents and helping us deploy new sites.”

Moving to the Sitecore platform and Microsoft Azure has allowed Velux to cut infrastructure costs, while scaling its online business according to changing demand.

The Sitecore platform has also armed more than 220 marketing and communication employees with the tools to quickly and easily update their local websites with products and offers relevant to regional customer needs and preferences. This allows them to update product information rapidly and accelerates time to market for new products. Meanwhile, sales associates can use predefined templates to swiftly generate new online content such as local campaigns and news updates.

Most importantly, customers can use any device to easily find relevant product information by entering their requirements in an online product configurator where prices are calculated instantly. This delivers a more engaging and personalised online experience, regardless of where the customers are located.

In future, Velux plans to integrate its new e-commerce platform to the Sitecore solution and roll out a Corporate Social Responsibility site. It will also adopt additional digital marketing tools and functionalities in the Sitecore Experience platform. None of this would have been possible without a modern digital platform powered by the Sitecore Experience platform on Microsoft Azure. 

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