Managing the customer loyalty balancing act

Keeping existing customers happy while attracting new ones is a constant challenge for retailers. A focus on personalisation can make all the difference

Keeping existing customers happy while attracting new ones is a retail challenge. Personalisation can help 
 

Unlocking the power of personalisation in retail

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Adobe’s Michael Klein outlines how retailers can successfully implement personalisation at scale to deliver engaging experiences that boost customer loyalty and drive sales

Engaging experiences can boost customer loyalty and drive sales, says Adobe’s Michael Klein 

Microsoft partners with media firms to fight misinformation

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New Coalition for Content Provenance and Authenticity aims to share source of online content

Microsoft is creating unique retail experiences

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Greg Jones explains how creating a ‘golden record’ of every customer will help retailers to successfully deliver fully personalised shopping journeys

Greg Jones explains how a ‘golden record’ of customers will enable personalised shopping 

Creating new retail experiences with the help of modern technology

Retailers can use artificial intelligence and machine learning to reinvent the role of physical stores and customer experiences. Microsoft’s Shanthi Rajagopalan and Vic Miles explain more

Microsoft’s Shanthi Rajagopalan and Vic Miles explain how firms can reinvent physical stores

Nintex Sign is now available to Microsoft SharePoint customers

Nintex and Adobe will showcase the e-signature solution at Microsoft Inspire

Microsoft, Adobe and SAP launch Open Data Initiative

Three longstanding partners aim to empower a new generation of customer experiences

Adobe and Microsoft join together to drive collaboration among teams

Microsoft is using Adobe Sign and Adobe is benefitting from Microsoft Teams

Ignite: Microsoft and Adobe reveal new cloud partnership

Partnership will enable enterprises to benefit from Azure, Dynamics 365 and Adobe Marketing Cloud

Adobe’s Marketing Cloud Solutions now integrate with Dynamics CRM

New partnership between Microsoft and Adobe will enable businesses to align marketing and CRM