IMG Media to use Microsoft Azure-based Blackbird for another three years

IMG Media to use Microsoft Azure-based Blackbird for another three years
Sports media distributor will extend its use of Forbidden Technologies’ cloud video editor

Elly Yates-Roberts |

Global producer and distributor of sports content IMG Media has extended its partnership with Forbidden Technologies for a further three years. IMG will expand how it uses Forbidden’s Microsoft Azure-based cloud video editor, Blackbird.  

IMG’s UK digital production team plans to use Blackbird to edit and publish live sports video content to IMG’s own delivery network, as well as its partners’ online platforms. IMG will also use the cloud video editor to create highlights packages and clips for fans to enjoy a range of sports, including European football leagues, EuroLeague Basketball and the European Volleyball League.

IMG distributes over 32,000 hours of content each year to global broadcasters in TV, audio, fixed media, inflight and closed circuit, broadband and mobile. 

“We are delighted that IMG, one of our key customers, has chosen to extend and expand its partnership with Forbidden for another three years,” said Ian McDonough, CEO of Forbidden Technologies. “This agreement is a testament to the service levels we provide and an endorsement of our market-leading Blackbird technology, which offers editing agility and fast processing of live content in the cloud.”

Blackbird is gaining traction in Europe and particularly North America where we work with leading companies in sports and media. We look forward to continuing to work closely with IMG’s UK digital production team as they provide sports fans with the content they demand.”

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