Dassault Systèmes has launched Passenger Experience, a new aerospace and defence industry solution experience that features high-end 3D visualisation technology to enable the profitable delivery of customised aircraft cabins.
The aircraft industry is currently in the middle of a strong build cycle that is leading to an increased focus on innovation. This includes cabin personalisation, which enables business jet original equipment manufacturers, completion centers, suppliers and airlines to differentiate themselves and build customer loyalty.
Based on Dassault Systèmes’ 3DEXPERIENCE platform, Passenger Experience uses high-end 3D visualisation technology and interactive content to convert engineering data into visual 3D design, marketing and sales applications. These applications address all aspects of the cabin design experience, from initial customer interaction and design validation to marketing campaigns.
The new solution automates cabin completion processes and personalises cabin buying and marketing experiences thanks to a number of cost-effective, time-saving features.
These include intelligent ‘building blocks’, which capture rules, regulations and manufacturing knowledge to automate cabin interior design, development and delivery.
The solution’s real-time cabin configuration and immersive cabin validation capabilities help speed up design configuration times and reduce engineering changes, helping to ensure final products meet expectations.
Different forms of training and visualisation content also helps to increase training efficiency and minimise time out of the field for cabin crews and aircraft on the ground.
Furthermore, the solution delivers 3D data to marketing teams, including high-end cabin images and videos to promote cabin designs. These can be quickly adapted and used for marketing purposes across a variety of digital channels and devices.
“Allowing aircraft customers to experience their choices as they make them, to appreciate the beauty, effect, practicality, feasibility, cost and benefit in real time as they make these choices, is a key goal for ‘Passenger Experience’,” said Michel Tellier, vice president, Aerospace and Defense Industry, Dassault Systèmes. “There is a competitive advantage in bringing maximum harmony between the interior while it is being specified and what will be delivered, and ultimately marketed, to the private or commercial passenger.”
“We are convinced that the Dassault Systèmes ‘Passenger Experience’ will help to better differentiate from competitors and more efficiently meet customers’ demands,” said Martin Rehmet, product manager, RECARO Aircraft Seating. “The results of our initial project with the sales configurator have exceeded our expectations.”
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