European healthcare providers need to invest in big data and analytics

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 01 August 2014
European healthcare providers need to invest in big data and analytics

Big data and analytics (BDA) tools will become increasingly more important as European healthcare reforms change how care is delivered and financed, says IDC Health Insights.

According to IDC’s Big Data and Analytics Trends in the European Healthcare Market: An IDC Health Insights Survey, although European healthcare providers have focused investments on solutions such as business intelligence, these tools are no longer able to provide the necessary insights into their clinical outcomes and patient services.

Instead, healthcare providers need to implement BDA tools to support the adoption of the integrated care and service delivery models that are being introduced across Europe. BDA solutions can also help organisations to analyse all health processes and patient-clinician interactions quickly and cost-effectively.

However, many European healthcare providers are still uncertain about the benefits of investing in BDA technologies. The study indicated that only 16% of the surveyed non-hospital healthcare providers and 6% of hospitals plan to invest in BDA over the next two years.

“European healthcare providers need to investigate current best practices and start building the business case for a BDA proof of concept pilot, by identifying areas where the implications of operating without access to timely, relevant and actionable information have a bigger impact on the organisation’s performance,” said Silvia Piai, EMEA research manager, IDC Health Insights. “In order to ensure the success of the pilot and to future-proof their BDA investments, healthcare providers should pay particular attention to aligning incentives and ensuring cooperation between the IT department and line-of-business executives. They need to merge BDA investments with the broader enterprise data management strategy and leverage the interdependencies with other third-platform technologies.”

Survey respondents who have already invested in BDA tools are using the solutions to improve data integration, resource management, reduce costs and enhance service delivery capabilities.

In addition, organisations are looking to use BDA tools to enhance the patient experience by improving business processes and finding new ways to deliver care while efficiently allocating services to enable sustainable management of the population’s health.

IDC’s survey comprises responses from 179 healthcare providers in the France, Germany, Italy, Spain and the UK.

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