Sky Sports Germany partners with X.News to use Microsoft technology

Sky Sports Germany partners with X.News to use Microsoft technology
Unsplash/@medion4you
By Alice Chambers | 26 April 2022

Editorial tasks will be simplified and improved using the Microsoft partner’s solutions

Microsoft is making entertainment personal

Microsoft is making entertainment personal
By Alex Smith | 21 April 2022

With media content more freely available than ever before, Microsoft’s Simon Crownshaw discusses why personalised entertainment will be key for media organisations as they look to attract viewers with more meaningful experiences

Simon Crownshaw discusses how media organisations can give viewers more meaningful experiences 
 

Shaping the future with data, artificial intelligence and automation

Shaping the future with data, artificial intelligence and automation
NAB Show
By Chris Brown | 07 April 2022

The Intelligent Content Showcase at the 2022 NAB Show will help attendees discover the value of their data and how it can lead to better decisions and new opportunities 

NAB Show’s focus on intelligent content will help attendees discover the value of their data

The Spring 2022 issue of Technology Record is out now!

The Spring 2022 issue of Technology Record is out now!
By Elly Yates-Roberts | 06 April 2022

Hear from a range of Microsoft executives and partners about the latest in enterprise technology

MPP Global migrates management and billing platform to Microsoft Azure

MPP Global migrates management and billing platform to Microsoft Azure
Unsplash/Kal Visuals
By Elly Yates-Roberts | 03 March 2022

The move will provide media clients with increased agility, scalability and in-region support

Microsoft accelerates gaming business with Activision Blizzard acquisition

Microsoft accelerates gaming business with Activision Blizzard acquisition
Activision Blizzard
By Elly Yates-Roberts | 18 January 2022

$68.7 billion transaction will bring Candy Crush and Call of Duty to mobile, PC, console and cloud

Dentsu International launches new Cloud Studio for media collaboration

Dentsu International launches new Cloud Studio for media collaboration
Unsplash/onurbinay
By Alice Chambers | 18 January 2022

Joint solution with Microsoft, Adobe and Nvidia aims to improve efficiency and productivity in content creation

Technology is accelerating the evolution of entertainment

Technology is accelerating the evolution of entertainment
By Alex Smith | 14 October 2021

As new forms of media bring profound disruption to the traditional broadcasting landscape, Microsoft’s Simon Crownshaw discusses how the industry is turning to technology and the cloud to help power new ways of working and modernise media processes

Microsoft’s Simon Crownshaw discusses how the cloud can modernise media processes

NAB launches Diversity Symposium at 2021 event

NAB launches Diversity Symposium at 2021 event
Unsplash/wocintechchat.com
By Elly Yates-Roberts | 08 September 2021

Programme will address strategies for fostering diversity, equity and inclusion in the media industry

NAB Show 2021 to feature #GALSNGEAR leadership programme

NAB Show 2021 to feature #GALSNGEAR leadership programme
Unsplash/Christina@wocintechchat.com
By Elly Yates-Roberts | 06 September 2021

The one-day course aims to support women in media, entertainment and technology

NBA launches new Microsoft Azure platform to enhance fan engagement

NBA launches new Microsoft Azure platform to enhance fan engagement
Unsplash/Markus Spiske
By Elly Yates-Roberts | 09 August 2021

Organisation uses Azure AI and analytics to understand interactions and personalise experiences

Producing under pressure with help from Microsoft

Producing under pressure with help from Microsoft
Unsplash
By Alex Smith | 20 July 2021

As the Covid-19 pandemic threatened to bring content production to a halt, Rainer Kellerhals discusses how Microsoft tools have helped media companies to adapt to new ways of working

Microsoft tools helped media companies adapt to new ways of working. Rainer Kellerhals shares how

Microsoft and WPP drive content production with new Cloud Studio

Microsoft and WPP drive content production with new Cloud Studio
WPP
By Elly Yates-Roberts | 06 May 2021

The Azure-based platform will enable greater collaboration between WPP teams around the world

Creating virtual sport experiences with Microsoft Teams

Creating virtual sport experiences with Microsoft Teams
Virginia Commonwealth University
By Rebecca Gibson | 27 April 2021

Synergy Technical uses Microsoft Teams to help Virginia Commonwealth University basketball team’s fans watch live games and interact with commentators and former players in real time

Synergy Technical is helping basketball fans watch live games and interact with commentators 

The power of virtual support for rapid innovation

The power of virtual support for rapid innovation

NBA

By Alex Smith | 16 April 2021

With the Covid-19 pandemic forcing physical venues to close, digital platforms have become central to maintaining fan engagement

Digital platforms have become central to maintaining fan engagement

The Spring issue of The Record is out now!

The Spring issue of The Record is out now!
By Elly Yates-Roberts | 06 April 2021

Get the latest enterprise insights from industry experts and Microsoft executives

Microsoft partners with media firms to fight misinformation

Microsoft partners with media firms to fight misinformation
Unsplash/John Schnobrich
By Elly Yates-Roberts | 23 February 2021

New Coalition for Content Provenance and Authenticity aims to share source of online content

ONE Championship is reimagining the fan experience

ONE Championship is reimagining the fan experience
By Elly Yates-Roberts | 27 January 2021

CEO Chatri Sityodtong tells us how the rise of smartphones and other technology has driven the company’s success, and how Microsoft will play a key role going forward

CEO Chatri Sityodtong shares the importance of smartphones in the company’s success 

Happy holidays from all of us at The Record!

Happy holidays from all of us at The Record!
By Elly Yates-Roberts | 22 December 2020

Got some free time? Why not take a look at some of our highlights from 2020?

Supporting creativity with artificial intelligence

Supporting creativity with artificial intelligence
By Alex Smith | 12 October 2020

With the demand for content only increasing as organisations tailor their offerings to the individual consumer, AI is providing powerful tools to enable creative industries to keep pace

AI is providing powerful tools to enable creative industries to keep pace with personalised content

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