Dassault Systèmes: putting experiences at the core of retail strategies

Dassault Systèmes: putting experiences at the core of retail strategies
By Rebecca Lambert | 05 November 2014

Dassault Systèmes has rewritten its rulebook to support a new world where retailers and consumer packaged goods companies must put the quality of the consumer experience at the very core of their strategies. Philippe Loeb spoke with Rebecca Lambert to explain just what this entails

Philippe Loeb explains why Dassault Systèmes has rewritten its rulebook to focus on experiences

Theme picker