AI will have profound effects on the UK economy, says PwC

AI will have profound effects on the UK economy, says PwC
New research shows that feelings are mixed but overall it could help drive enterprise business

Elly Yates-Roberts |


According to new research by PwC, artificial intelligence (AI) will have profound effects on the UK economy by 2030.  AI-driven product enhancements and automation will account for £232 billion in additional revenue. In addition, 72% of UK CEOs that participated in the 22nd PwC CEO Survey believe it will dramatically affect the way they do business in the next five years.

Despite the potential, many organisations lack the ability to adopt AI technology and lack understanding of its potential. Many also struggle with the adoption process itself. The research shows that those who wait get left behind and it is the early adopters that reap the rewards. 

Another challenge is ensuring that AI is trustworthy, with 82% of business leaders believing AI must be explainable in order to be trusted

Find out more about how AI could drive enterprise business. 

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