Microsoft is helping to transform the fan experience

Microsoft is helping to transform the fan experience
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By Alex Smith | 24 August 2020

As new technologies allow greater insights into the interactions sports fans have with their teams and favourite players, sports organisations are personalising their offerings for the individual

Sports organisations are using technology to personalise their offerings for the individual

Real Madrid and Microsoft team up to accelerate club’s digital transformation

Real Madrid and Microsoft team up to accelerate club’s digital transformation
By Sean Dudley | 19 November 2014

Spanish footballing giant launches new platform powered by Microsoft’s cloud solutions

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