JustEnough Software, a provider of omnichannel demand management solutions, has released a new Customer Insights module to help retailers turn customer data into actionable insights to optimise merchandising, promotions and pricing.
The solution helps retailers to make the transformation from traditional product-centric planning to customer-centric planning. It allows them to analyse customer behaviour, localise product assortments, and identify how to personalise and target promotions to specific consumers.
“Customer centricity has come to the forefront as a critical component of the overall retail planning process – especially as consumer expectations for getting the products they want, when and where they want them continues to increase,” said Malcolm Buxton, CEO and president of JustEnough. “Our solutions were built from the ground up for omnichannel planning and by embracing actionable insights from customer data, retailers using our solutions will gain the efficiency, relevancy and agility needed to prosper in today’s omnichannel retail environment.”
JustEnough will showcase Customer Insights at National Retail Federation’s Retail's BIG Show 2016 in New York City from 17-20 January.
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